Corporate Branding ? Don`t Forget Your CDs!
By Adam Platzer - 1/4/2008
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, propos...
Enron Commodity Trading was Not Original
By Lance Winslow - 1/4/2008
If one were to go an annual report for El Paso Energy from 2000; they would find on page 11 of the shareholders report a picture of their 80,000 square foot trading floor, with 700 merchant staff. Enron many thought had in fact originated this; once upon a time claiming to be the largest in the worl...
10 Ways To Sell Your Products Faster
By Rojo Sunsen - 1/4/2008
1. Give people a deadline to order. Tell people if
they order by Jan 28, 2000 they will get a discount
or free bonuses. This will create an urgency so they
don`t put off buying. 2. Offer people a money back guarantee. The longer
the guarantee the more effective it will be. It could be
a 30 day,...
Cisco Certification: Five Things To Do DURING Your CCNA Exam
By Chris Bryant - 1/4/2008
There are plenty of articles out there about how to prepare for the CCNA exam. However, there are also things you can do to increase your chances of success on exam day during the most important part of the entire process -- the time that you`re actually taking the test. I`ve taken many a certifica...
The Game, and How You Play It!
By Don Doman - 1/4/2008
In the seventies I worked in an office, and although we were fairly busy, there was downtime. When things got quiet, several of us would play ?the game.? We didn?t have a real name for it, but we all knew what ?the game? was. At the merest suggestion of quiet time, we would immediately pull out a li...
Want to Make More Money? Fish in a Bigger Pond!
By Kimberly Stevens - 1/4/2008
Setting prices is a dilemma most service business owners encounter at one time or another. This week, it was Susan?s turn. ?When I first started my business, I felt uncomfortable charging for my services. Since I was doing it to make a living, I finally just picked a price I thought wouldn`t scar...
Moissanite Earrings
By Kristy Annely - 1/4/2008
As with all jewelry with these unique gems, moissanite earrings are gaining preference because of their cost- effectiveness and durability. They are available in a dazzling array of styles ? stud earrings, hinged earrings, dangle earrings, and they come set in nothing less than 14kt white gold or pl...
Do You Have a Disaster/Recovery Plan?
By Terry Green - 1/4/2008
Do You Have a Disaster/Recovery Plan? With the recent onslaught of ice storms and flooding happening all over the US and Canada, as well as the hurricanes that ripped through Florida and the south earlier this year, many people are finding themselves faced with tremendous losses regarding both their...
Build A Successful Business By Staying Connected
By Julia Tang - 1/4/2008
Over the course of your business life you`ll come in contact with a number of other business people. They could be lawyers, business services, suppliers, customers, etc. These people are important to your business in more ways than one. If you hired them or they bought your product or service, you ...
Real Estate Postcards: Six Ways to Improve Them
By B.R. Cornett - 1/4/2008
As an agent or broker, you probably already know the benefits of using postcards to market yourself. Postcard marketing ? a.k.a. direct mail marketing ? is quick, affordable, versatile, and easy to target and test. What you may not know is that you can often improve your postcard marketing results j...
Diamonds Are For Evil
By Molly Sunderdick - 1/4/2008
The task of executing successful advertising campaigns for products made
exclusively for women is understatedly tempestuous. Any Average Joe consumer
would relay the message that feminine product commercials put him under a great
deal of stress and discomfort. Any Average Joe Consumer dreads the ...
Creativity Management and Good Ideas
By Kal Bishop - 1/4/2008
Some ideas occur in the office and others occur away from the office. If you think of creativity as problem identification and idea generation, then it follows that problem identification and some of the more straightforward ideas will be generated in an office environment. An office environment is ...
Jewelry
By Rachna Agarwal - 1/4/2008
Words fail where jewelries are concerned. Beautiful, lively and glittering stones when binds together in a row leaves an unimaginable impression. It is not only an accessory but a reflection to the personality of a person. It depicts the preferences, nature and style of an individual. Make sure you ...
Web Site Marketing: Give Away Softwares And Generate Traffic And Sales
By I-key Benney - 1/4/2008
If you want to get something from others, the fastest
way to do that may be to give them something for free,
first. One thing you can give away for free is software. Here are 10 web site marketing secrets to do this: 1. Gain free advertising by submitting your software
to freebie and freeware/shar...
Keyword Prices Decline 3.0% in the First Quarter of 2005
By Tommy Maric - 1/4/2008
An analysis of web?s most popular 20,000 keywords by TopPayingKeywords.com, found that keyword prices dropped 3.0% from January 2005 to April 2005 from an average bid price of 58.9 cents to an average bid price of 57.1 cents. The 20,000 most popular keywords are distributed in pricing as follows: K...
Four Actions That Mean the Most to Your Income
By Ken Daniells - 1/4/2008
Any company fails or succeeds based upon their ability to sell their goods or services. As the owner of your business, this also relates directly to your own income and ability to prosper in life. At the end of the day, the income of your company is the gross measure of your ability to market well. ...
The Dirty Dozen
By Dan Nichols - 1/4/2008
1) No Umbrella Business Plan or Strategy -- Without a plan, there?s no serious way to gauge the growth and progress of your business. You need a realistic map for where the customers will come from and where your business is going. You also need a plan to bail you out when difficult personal and bus...
Break-Even Analysis
By John Vinturella - 1/4/2008
A significant advantage of some business ideas is that the venture can break even at what seems to be an easily achievable volume. A technique for quantifying that volume, called break-even analysis, examines the interaction among fixed costs, variable costs, prices, and unit volume to determine tha...
What Are Car Boot Sales?
By Janet Lemke - 1/4/2008
If you live in England then you will already be familiar with car boot sales but I will still offer some valuable tips on how you can make money or find a bargain. However, if you are a resident of any other country then you are unlikely to know what car boot sales are and I hope to enlighten you as...
Medical Assistant Careers on the Rise
By Melissa Steele - 1/4/2008
Medical assistants are one of the high growth jobs in the healthcare industry. If you are thinking about embarking on a new career, you might want to consider being a medical assistant. The health care field is growing on a daily basis, mainly to due to advances in medicine. There is always a gre...
What Cross-cultural Training Can Do for You
By Brenda Townsend Hall - 1/4/2008
International business is more complex than ever before. Success in every sector is now seen in global terms. Yet success in working with colleagues from different cultures is no easy goal. In order to connect, we have to communicate effectively and we can only do this in an atmosphere of mutual res...
Don`t Need No Stinking PR?
By Robert A. Kelly - 1/4/2008
Almost assuredly you do, especially when your most important external and internal audiences behave in ways that stop you from achieving your organizational objectives. With that attitude, you could have a long wait before you see community leaders strengthening their bonds with you; customers makin...
Community Involvement Networking
By Lance Winslow - 1/4/2008
It is important for you to join at least one service club in your area to help your small business in the community. It might be wise to get with other small businesses which are friends and figure out how each of you can join a different service club to maximize your word of mouth referral base in ...
Popular Business Misconceptions Cost You Money!
By J. Stephen Pope - 1/4/2008
Faulty information costs you money! Which of these
popular business misconceptions do you believe? Popular Misconception #1:
"We Only Need Our Books Done Once A Year For Tax Purposes."
Are Your Accounting Records Adequate To Run Your Business? Although it is important to keep records for tax purpo...
Create a Magic Connection with Clients, Leads, and Business Associates -- Part I
By Cora Foerstner - 1/4/2008
A few months ago, arriving at a client?s office to begin a group meeting, I discovered that two women, who had committed to joining us, had changed their minds. I knew they were apprehensive, not sure what to expect from someone doing Neuro-linguistic Programming (NLP). I decided to talk with them a...
Choosing and Using Your Desk
By Barbara Hemphill - 1/4/2008
Whether you are working at home or in the office, your desk is a major key to reducing stress and improving productivity. Make sure that it is not only a place you can function efficiently, but just as important, a place you like to be! A functional desk that is ugly can be as much of a deterrent to...
Peek a Boo - We See You -- 7 Trade Show Tips for Marketing Managers
By Julia O`Connor - 1/4/2008
Peek a Boo - We See You Does your company have a description for a full-time job
that says "Stand in the booth and hand out brochures."? Doubt it. "Working the booth" often falls to the person closest to the
show site, or part of a sales team. So, staffing for trade
shows might be haphazard, conside...
The One Important Secret of Making More Money Easily
By Patric Chan - 1/4/2008
If you`re reading this article, it means you are a person who wants to make more money in life. Who doesn`t? Money is not everything in life, but it sure helps to decrease problems if it is used correctly. Some people think that they don`t deserve to make more money in life. But you are different. Y...
Developing Your Mission
By Heidi Richards - 1/4/2008
"The best Leader is one who knows how to pick good people to do what he or she wants done and self-restraint enough to keep from meddling with them while they do it." - Heidi Richards - Mission statements describe the purpose of an organization or a sub-group of it. It is a general description of wh...
Building Client Trust with Case Studies
By Jennifer Woodard - 1/4/2008
Case Studies can help professional service providers build trust and credibility with clients and prospects. When you are working with intangibles such as services it hard to prove what you can do and why you are the best person to provide the services that your prospective clients need. Case studie...
Cable TV Advertising; Mobile Detailing Customers
By Lance Winslow - 1/4/2008
If you own a mobile detailing business or mobile car wash company you should have the local cable company as one of your clients. You may even find your self with some free publicity. Cable companies are great companies to secure fleet wash contracts with. They also have other things that can be ad...
Getting New Clients - When Only a Few is More Than Enough
By Stuart Ayling - 1/4/2008
Many of the business owners I speak with are looking for a relatively small number of new clients. It isn`t that they`re not ambitious, it`s just the size of their businesses doesn`t warrant a larger objective. Typically they own service-based businesses with an annual turnover counted in the millio...
Bullet-Proof Your Business
By Kelley Robertson - 1/4/2008
Today?s business environment isn?t getting any easier, nor will it get easier anytime in the future. I?m not psychic but I have learned that business NEVER gets simpler. More competition, shrinking profit margins, increases in fixed and operating costs are just a few of the issues we deal with every...
Run a Contest: Build a Large Opt In List Targeted for Your Products
By Charity Adams - 1/4/2008
Run contests on your website (or include surveys and polls) to grab opt-ins for your newsletter then put your new subscribers to work for you. A contest at your web site works on the same principle as signing up for a contest to win a free dinner at a local restaurant. Both parties get something of ...
Birds of a Feather May Be Turkeys
By Gene Griessman, Ph.D. - 1/4/2008
Birds of a Feather May Be Turkeys By Gene Griessman, PhD
Birds of a feather do flock together. It`s true. Given a choice, most of us will seek out people who think like
we do, people with whom we feel comfortable, those we won`t quarrel with. Visit any company cafeteria and you will ...
Top Four Marketing Secrets of Building a Professional Practice
By Adam Urbanski - 1/4/2008
Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can?t make it. Almost daily I talk to people who give up on their dream of ?solopreneurship? and, resentfully, join the ranks of job seekers. What disturbs me the most is that m...
Why You Should Write a Book (Even if You Really Don`t Want To)
By Margie Fisher - 1/4/2008
Recently, I told a friend (who`s a business owner) that she needed to write a book. Although she`s a good writer with terrific ideas, she said, "Do I really have to do it?" For her -- and for those of you who have a business -- the answer is yes. Here`s why: 1. Additional revenue. I don`t just me...
Self-Esteem and the Entrepreneur
By John Samtron - 1/4/2008
Isn`t it funny how people think that being self-employed is so cool? They think that you get to take lots of vacation time and spend all of the profits. What they don`t realize is that you put in outrageous amounts of blood, sweat, and tears to get there. They don`t know that you have to take the...
It Happened Again: GM To Lay Off Significant Numbers
By Michael Ochoa - 2/14/2007
It has happened again, and again in a very big way. I am sure you have heard the news that General Motors has announced they are closing plants and letting some 30,000 people go. Some they will be able to relocate, some they won?t.
Ford announced they are laying off over 4,000 people as well. Thi...
Is Working From Home All It?s Cracked Up To Be?
By Kevin Bauer - 2/3/2007
Is working from home all it?s cracked up to be?
I?ve worked from home for the last 27 years so I guess I am entitled to make some observations about how it works.
There are some critical issues that you would need to consider ?
1. Discipline. Working from home means working ? not staying. A...
10 Keys to Rise From Retrenchment and Move on to an Exciting New Future!
By Kim Beardsmore - 1/31/2007
You may be astonished to realize that retrenchment may occur more than once during the life of the modern day worker. In fact, career advisors report that we could expect to be made redundant up to three times during our working life.
As common as retrenchment is, when it happens, no one likes it....
Teleclasses: Your New Innovative Way to Learn
By Kim Olver - 1/25/2007
What the heck is a teleclass anyway? Teleclasses, also called teleconferences, are an innovative method for bringing information to you without you needing to leave your home or office.
Most teleclasses are promoted by people who do business online. You will find them advertised on websites, in on...
Making The Most of Long distance Phone Services
By Dista Trifade - 1/17/2007
Long Distance Providers
Long distance phone service is offered by many companies. You should have a basic understanding of long distance calls and then choose the company that best suites your needs.
Once you switch long distance providers, it will take several days to activate your service. ...
Two Reasons to Use Timesheet Software
By Mark Nemtsas - 2/13/2006
This short paper will expand on two key reasons to move to a computerized timesheet system at your company. There are more than two reasons of course, but these will be expanded on at a later date. The two key reasons to be discussed here are Timesheet Efficiency, and Timesheet Automation. Timeshe...
Seven Tips For Work-At-Home Motivation
By Cathy Goodwin, Ph.D. - 2/6/2006
Considering a work-from-home business? Clients often say their biggest fear is loss of momentum. Here are ten tips to keep yourself motivated and productive.
(1) Build structure into your day.
Create a schedule and To Do list every evening for the next day, before you sign off for the day. (And...
THE ?SEVEN Cs?: PARTNERSHIP DANGER SIGNS - The 5th C: Control Issues
By Dorene Lehavi - 2/2/2006
A series of articles exploring the seven critical areas that can indicate a partnership is in trouble.
The 5th C: Control Issues
When control is in the picture it is a lose/lose proposition.
First, it is an illusion that anyone can control a person or a situation. The need to control is born o...
Spring into Spring
By Lorraine Pirihi - 1/21/2006
Hasn?t time flown? Already we?re into the last quarter of the year and isn?t it perfect timing to clear out the cobwebs of winter and prepare yourself for the next few months of sun, sand, surf or is it work, work, work?
You know it`s time to take action when:
You have difficulty finding things ...
Unleash Your True Potential
By Lorraine Pirihi - 1/17/2006
Some time ago I attended a birthday party and met a young guy who just happened to be 30. I say young because when you`re 47, that is a young age!
He told me about his career in a major corporate company where he`s been working for the past 3 years.
John was complaining about the extremely long ...
Promotions That Build Profit
By Kahtleen Gage - 1/16/2006
Promotions are everything you do to let your customers know you exist. Good marketing techniques can help eliminate the ?I didn`t knows? from your clients and would-be clients. Even if you believe you have more than enough business you should always continue to do some sort of marketing. What if the...
How To Create A Better Brochure
By David Coyne - 1/31/2005
Having a quality brochure makes a positive impression on a potential customer. It gives the appearance that you?re serious about your business.
And it may give you an advantage over competitors who don?t use brochures.
Printing technology has made big advancements in the last decade, includi...
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