The University of the West Indies (UWI) has often been viewed as a long-standing partner to Caribbean Governments in fostering integration and development of our people, and forming strategic alliances. CARICOM member states are now considering the establishment of a single market economy. This will...
This is a stupid question but it has to be asked. Does your sales letter create as many sales as you would like? What proportion of them respond to your advert? What is just as important, how many of those that responded actually purchased your product? How can you improve the response rate? How man...
We have dealt with the tags so the search engines should be happy when they find you, now you have to shove your site in a few places that get indexed on a daily basis. This ensures that your website will get indexed by google, yahoo and alike as quickly as possible. These next 4 steps are free and ...
Are you using your time as effectively as you could? If you are handling routine tasks instead of marketing or providing services to customers, you are leaving profits on the table. A Virtual Assistant (VA) may be just what you need. According to Marla Regan of
Corporate ? Otherwise Known As Inc.!By Andrea Mettarod - 4/3/2009
The word ?corporate? has gotten a bad name. Nowadays it?s a slam to say something has gotten ?too corporate.? But let?s think about this for a minute. Just like any prejudice, it doesn?t apply to everything. Corporations didn?t start big, most of them. Lots of big corporations are just little guys w...
Building Business With Audio: 10 Examples of Marketing With iPods and MP3 PlayersBy Dan Safkow - 4/3/2009
Branded iPods and MP3 players may be the ultimate promotional product and marketing tool because of their high perceived value as an incentive or gift and ability to carry a custom marketing message via pre-loaded audio. And that?s just the beginning. An MP3 player in the hands of your customers, or...
Leadership: Stoking The Success TrainBy A. James Hillelson - 4/3/2009
Everyone wants to succeed yet everyone has a different perception of what success means and what it will bring into their lives. It is a means of gaining financial freedom for some and for others it means a healthy, happy family life. There are others who define their success by the power that the...
The Custom Metal Stamping ProcessBy Josh Riverside - 4/3/2009
Today, manufacturing has embraced a wide range of advanced technologies that have enabled the reduction of turnaround time considerably. As a result, demand on the metal stamping industry has also increased as the components have to be made to be exactly suitable to the final product. This has made ...
Private Label Products: Trend For The Best?By Dirk Wagner - 4/3/2009
Lately, private label products have made a tremendous impact on the U.S. market, affecting almost everyone, from producers to retailers to consumers. Private label products are products whose name or brand solely belongs to a specific retailer (e.g. Wal-Mart and Marks & Spencer). Let?s say that you?...
Your Self-Image in the WorkplaceBy Azriel Winnett - 4/3/2009
When communication breaks down in your office or factory and workers lack motivation, what are the roots of the problem?
On a study tour of a Fortune 500 food company, Peter Grazier, an international consultant specialializing in employee involvement, stopped to chat with an elderly machine ...
By Eric Garner - 4/3/2009
How much time do you let your staff think? I mean ?think? in all shapes and forms. Such as planning and reviewing, brainstorming and creativity, decision-taking and problem-solving, logical thinking and free-flow thinking. And, yes, daydreaming, too. Well, if it?s not up to a quarter of their time, ...
Guidelines To A Successful Link Exchange ProgramBy John Kovacs - 4/3/2009
Webmasters look for ways to get a higher ranking with search engines and increasing traffic to their website everyday. One of the ways they accomplish this is through exchanging links with other websites. In order for a link exchange program to be beneficial, one needs to focus on building a solid e...
Make Your Fortune as a Professional FinderBy J. Stephen Pope - 4/3/2009
Have you considered the lucrative opportunity in
finder`s fees? You could become a professional
finder and earn a fortune from this alone.
Alternatively, you could supplement your present
income with finder`s fees. A finder is someone who finds something for a
person or business. The amount pa...
Is All Web Traffic, Good Traffic?By Chris Le Roy - 4/3/2009
I am sure I have listened to just about every Internet Marketing Expert alive on this planet talk about web traffic. Some will tell you, that you need to get as much web traffic as possible, others will tell you that you only need a little bit of traffic to make money on the web. Each of these gu...
3 Ways to Gain and KEEP Customers Using PostcardsBy Brett Curry - 4/3/2009
In today?s competitive (sometimes cutthroat) marketplace, savvy business owners need to constantly look for ways to get and, more importantly, keep their customers. When used properly postcards offer a great opportunity to do both. 1. Mail systematically to a targeted database of prospects. Most p...
Auto Detailing Public Relations; United Way WithholdingBy Lance Winslow - 4/3/2009
As a mobile detailing company it is important to have some key corporate accounts where you can show up weekly and wash and detail cars for executives. One promotion you can do to help secure such accounts is to join in with the United Way in their promotion. The United Way depends on employees of l...
The History of Sales: Dale Carnegie is Still with UsBy Sharon Drew Morgen - 4/3/2009
I`ve recently been hearing sales companies talk about how they are `helping their buyers buy` with a system that is the `next thing` after Consultative Selling. After becoming familiar with their concepts and methods, I`ve come to believe they are correct: they are definitely on to the next iteratio...
Maximising Business GrowthBy Brian James - 4/3/2009
While there is no guaranteed route to business success there are key methodologies that you can apply to your business. These include key survival and success factors and building customer value. Let?s consider these aspects in greater detail. Survival & success factors.
Two key survival factors ar...
How to Become A Secret ShopperBy Marcus Peterson - 4/3/2009
Secret Shopping has become a very popular part time job mainly because it is a very convenient way of earning extra money, assignments are usually easy and prior experience is not compulsory to apply for the job. However, there are some important things to keep in mind before becoming a Secret Shopp...
Are You an Ex-career Woman Living In a New Country?By Caroline Jalango - 4/3/2009
Were you once a successful, professional woman who had a significant status level and received adequate remuneration for your work? Have you re-located to a new country where the educational degree you worked so hard to achieve is neither recognized nor considered valid? As a result, have you now se...
Job Interviews - Identifying the "Ideal" CandidateBy Craig Cortello - 4/3/2009
Organizations often struggle with a difficult dilemma when targeting college graduates for hire. Do you place greater credence in academic excellence, or look for the well-rounded mediocre student? Do you hire the 4.0 GPA candidate who served as student body president or the 2.9 student who carrie...
Sex Sells!By Virden Thornton - 4/3/2009
An attractive woman has a decided advantage as sales representative over her male counterpart. This ?selling edge? is primarily due to the existence of the ?glass ceiling? found in most business organizations today. The glass ceiling (women are still arbitrarily held back from leadership positions) ...
Stress Management Tip - MeditationBy David Tomaselli - 4/3/2009
Meditation is a great way to manage and reduce stress. It is widely known to have positive effect on the human body physically, emotionally and psychologically. Meditation produces a state of relaxation that benefits the heart, the brain, the lungs and blood. It is even known to reduce the lactate l...
"What is an E-mail Address? How Does it Affect My Business?"By Ian Partridge - 4/3/2009
E-mail Professionalism
"What is an e-mail address? How does it affect my business?"
Good questions. Think of the customers of Australian telecommunications giant OneTel. When e-mail addresses such as abcCompany @onetel.com.au became useless within the span of a week, the majority of ...
By Wendy Cobrda - 4/3/2009
The trick is to determine what uniquely identifies your best customers. Fortunately, deriving this information is not difficult, and in many cases can be obtained from innocuous questions. Consider a manufacturer of baby goods and the fact that families with new babies often purchase multi-passenger...
Wealth Creation - OpportunityBy Leigh Everett - 4/3/2009
When young men ask me how to succeed, I tell them, `Don`t spend money on yourself until you no longer need it to expand your business. Any young man willing to pay the price can rise to success.` Opportunity never stops at the door, knocks and passes on?Opportunity eats with you, works beside you a...
Business Innovation ? the Value of Work ProcessesBy Kal Bishop - 4/3/2009
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation. There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of dive...
Being Politically Correct When Selling Can Cost You SalesBy Virden Thornton - 4/3/2009
In our culture it is basically un-American for a prospective customer or client to help a sales representative or service industry professional in the selling process, by answering the probing questions required in an effective consultative selling approach. However, many sales trainers, coaches and...
The Art of Sales (And Tips On How To Manage Your Sales Team)By Stuart Ayling - 4/3/2009
Selling. Cold calls, introductions, interviews, appointments, proposals, referrals, call cycles, building rapport, listening, asking for the order, overcoming objections, closing the sale, and rejection. There`s a lot to know about the business of selling. No wonder many people are a bit overwhelmed...
Choosing a `Top of the Line` Executive Office ChairBy Ken Marlborough - 4/3/2009
Executive office chairs are typically ?top of the line.? They are often used in the corporate offices of top executives and are commonplace in high-level conference rooms and boardrooms, as well as the waiting areas of upper management. It is important that an executive office chair present a prof...
How to Manage Your Marketing MixBy Kelly O`Brien - 4/3/2009
Here`s the deal: advertisement is not marketing. It`s like saying
you want to have a garden, but you`re only willing to plant the
flowers. Forget about watering, fertilizer, good soil, weeding and
sunshine. You don`t need them, right? Wrong. And the same goes for generating revenue. Done in a vacuu...
Yesterday`s HeroBy Linda Matias - 4/3/2009
Wonder Woman makes it looks so easy. She gets up every morning, fights the good fight, calls it a day, and starts the whole process all over again. This is the way most of us begin our workday. We work hard, accomplish lots, and get up in the morning for an encore presentation. From childhood we wer...
5 Unique Ways To Get More Free TrafficBy Darren Power - 4/3/2009
Ok so the first way to get traffic is not particularly unique.
But the fact is that you will get lots of traffic by writing
articles. The traffic won`t come immediately but it will come.
Articles will also bring link popularity. I wouldn`t be doing
my job if I wrote about free traffic and negle...
The Story The Media Really WantsBy Margie Fisher - 4/3/2009
If you`re like most of my clients, you`re probably interested in getting the media to cover the success of your business. These "business success stories" can be used for future marketing efforts -- including reprints of the story in your marketing materials or on your Web site, or framing the artic...
How to Help Google Make Up Its MindBy Diane Nassy - 4/3/2009
As an AdSense sponsoring web site, your goal is to have contextually relevant ads displayed whenever a visitor comes to your site. That?s the goal, and it sounds simple enough, but sometimes it seems that Google is bent on not cooperating with you in the least. If there are times when your web site ...
The Art of Backend SellingBy Douglas Titchmarsh - 4/3/2009
The art of backend selling The backend sale can be more rewarding than
the original sale. And it can also be much
easier. What exactly is a backend sale?
After you have sold something to somebody
you are in an excellent position to sell them
something else which complements the first sale.
You alrea...
Why Marketing Fails: Situational Marketing 101By Amanda Murphy - 4/3/2009
There is a nuclear-strength ?secret? weapon that...
By Andrew Rowe - 4/3/2009
The Age of Outsourcing and Sales and Marketing. Today, now more than ever, companies need to go outside to find partners, consultants, inter-management solutions, and service providers who can help them to cover the range of their needs of sales and marketing. As new rules have been invented regar...
Packaging By The Numbers - Demographic ChallengesBy JoAnn Hines - 4/3/2009
One of the most frequent questions I am asked about packaging is what`s hot in packaging? Interestingly, the answer is not what you might think. What is hot in packaging now is determined by who is buying and where? Never before has there been so much focus on the consumer.
Historically, the popul...
The Myth of the Natural Born Sales WonderBy Frank Salisbury - 4/3/2009
When I researched the field of using personality inventories to determine future sales success potential, I found the following flaws in their application and interpretation: 1. Personality researchers assume that people are predisposed to sales and that there exists an ?ideal? sales personality. F...
Time Management: How to Minimize InterruptionsBy Kate Regent - 4/3/2009
If you?re like most busy executives, you know that interruptions are a big drain on your productivity. While all interruptions can?t (and shouldn?t) be prevented, here are some ways you can minimize them and gain more control over your time. * Identify your priorities. If there?s a key project you n...
How Would You Handle This Customer Service Issue?By Kevin Toney - 4/3/2009
I was reading in the Winnipeg Free Press (my local paper) about a woman who was a passenger in a Unicity taxi cab. The woman had pre-paid her fare to the tune of $25.00. Nine dollars into the cab ride, the cab got into an accident. The woman was injured and unable to complete her trip. She asked for...
More Scams! Do you Really Believe It?By Randall Stafford - 4/3/2009
Quit spreading those chain letters, nothing is going to happen to you if you don`t mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you. Chain letters are illegal even when they do not make a profit. But, this is another story. Most ...
WARNING: The Biggest Lie About Compound InterestBy Owen Stobbe - 4/3/2009
Have you wondered why financial experts only tell you certain things about building wealth? Do you think its in their best interest to tell you the absolute truth? LIE: The Magic of Compound Interest: Save $X per month and you can retire RICH. FACT : Compound Interest works only for the very few. Th...
Security Advice for Gold Jewelry, Diamonds, and GemstonesBy David Foard - 4/3/2009
For you to enjoy your treasures, they need to be somewhere close and accessible, but NOT in the Bedside Jewelry Box. Although we DO advise a Jewelry Box on the Dresser and easily seen, BUT ONE CONTAINING SEVERAL PIECES OF JUNK JEWELRY. It is a well documented fact that Burglars nearly ALWAYS check t...
Keeping Your Business Alive: Use 4 Color Postcard Printing!By Marlon D. Ludovice - 5/6/2008
There are a lot of ways to keep your business in the market world. By providing good service and better advertisements to express your operations to the public are two of the many services a business entity shall possess.
How to create a good business image to other company is a big question to ev...
5 Steps to Continuous Process ImprovementBy Chris Anderson - 4/23/2008
Part One of Creating Well-Defined Processes Series
What if your sales increased from $100,000 to $110,000 per day and your profit increased from $10,000 to $11,000 ? did you improve by 10%? The answer might shock you...
Because the answer is no. No improvement occurred. In fact, your process d...
Are You A Google JunkieBy Debbie Reyes - 5/10/2007
Google this, Google that, Google Google Google.......
My name is Debbie and I am a Google PR Junkie.
I have to laugh at myself as I say that. Because to me I was a Google PR junkie. I had to know what my PR was everyday! Sometimes more than once a day (ok, ok, i`ll admit) everyday I checked at l...
Overcoming ResistanceBy Judith Richardson - 4/16/2007
Virtually any type of organizational change involves role transitions of some type. In light of role transitions, it is almost natural for employees to resist major changes in the workplace environment. Some contend that resistance to change is ?natural?; they contend that this resistance is inst...
Get a Job! Tips for Organizing Your ResumeBy Stacey Agin Murray - 4/25/2006
Whether you`re a Vice President of Marketing or a recent college grad, your resume is the `key` to opening the doors of employment. It is an employer`s first impression of you and believe it or not, many hiring officials spend less than thirty seconds reviewing it. With only fleeting moments to make...
